The cure for the common man.
In Andy Tennant's delightful romantic comedy Hitch, Will Smith stars as Alex Hitchens, an urban "date doctor" who helps the common man woo the woman of his dreams. Hitch will use any means necessary--dance lessons, back waxing--to instill romantic confidence in his clientele. Why? He was once a lonely wallflower himself, who learned about love and heartbreak the hard way.
His latest project, Albert Brennaman (Kevin James), may be his most difficult. Brennaman, a junior accountant prone to clumsiness, has fallen head-over-heels for one of his clients, Allegra Cole (Amber Valleta), a well-known celebrity. To complicate things further, Hitch's dating dogma is shaken when he meets and falls for a beautiful gossip columnist, Sara Melas (Eva Mendes), whose sharp wit easily pierces his cool façade. Conflict arises when Melas uncovers Hitch's true profession and blames him for her best friend being dumped.